Explore Spain in this interactive video
There is another way to travel. Calmer, more aware, more personal. In Spain you will want to stop in every village and landscape to discover its culture and connect with the environment.
Spain’s Slow Travel Manifesto
As humans, we are shaped
by what we feel—
and what we live.
By the paths we follow,
and the pauses in between.
By our words,
our laughter,
our silences.
We are shaped by what inspires us—
the meals we share,
the stories we read,
the songs and films that move us.
And when it comes to travel—
that inherently human pursuit,
our oldest aspiration—
we are not defined by where we go,
and moved by what we find along the way.
By how we connect
with a place,
its people,
its culture.
That’s why this is more than a campaign.
It’s an invitation.
An invitation to discover Spain
at your own rhythm.
To travel differently,
and deeply.
To find time—
time to notice,
to taste,
to feel,
to simply be.
Travel not just to enjoy,
but to remember.
To connect,
to share,
to grow.
Travel as it’s meant to be—
open to everyone,
rooted in respect and wonder.
Travel reimagined.
Travel to belong.
Come with us.
Think you know Spain?
Think again.
This selection of images reveals the essence of what slow travel is all about. Snapshots that invite you to stop, observe and imagine the perfect journey.